EU Green Claims Directive Product Data

The EU’s Empowering Consumers for the Green Transition Directive takes effect September 27, 2026 and bans unsubstantiated environmental claims like “eco-friendly” outright — a claim has to point to specific, verifiable data, which is exactly the shape a Digital Product Passport record is built to hold.

Why AuthiChain

• The directive bans vague claims and requires specific ones to be backed by evidence a regulator or competitor can check — a different compliance shape than a certification badge, and not one AuthiChain issues on your behalf
• A W3C Verifiable Credential’s credentialSubject is structured, checkable data — recycled content, carbon figures, material sourcing — the substance a substantiated claim needs, not marketing copy about it
• The separate, broader Green Claims Directive remains stalled in negotiation as of mid-2026; the Empowering Consumers Directive is the one with a confirmed September 2026 date and the one to plan against now

How it works

Issue a unique identifier per unit, anchor its record on-chain for tamper-evidence, and let anyone verify it with a single scan. Plans start at $49/mo.

FAQ

Does AuthiChain certify our claims as compliant?

No — AuthiChain issues signed, structured product data. Whether a specific claim built on that data satisfies the directive’s substantiation standard is a legal determination, not something a verifier attests to.

What’s the difference between this and the Green Claims Directive?

The Empowering Consumers for the Green Transition Directive is adopted and takes effect September 27, 2026. The separate Green Claims Directive, which would add third-party verification of claims, remains stalled in negotiation with no confirmed timeline as of mid-2026.